Until mid-2025 the link profile grew at a background pace of 10–56 new links per month — a mix of organic editorial and scattered affiliate placements. From August 2025 onward the volume jumped sharply, driven by three artificial sources operating in coordinated bursts. All 1,833 recorded links are dofollow. Not a single nofollow exists in the entire profile, which is abnormal for any site of this scale.
Three controlled spikes stand out: Sep 2025 (394), Dec 2025 (278), Feb 2026 (200). The first two are bettingsites.ie publishing and re-publishing affiliate listing pages in bulk. The third is icehockeypage subdomain multiplication. All three are followed by a drop — behaviour typical of batch placements, not organic growth.
Aug 2025 (113 links, avg DR 16.5) is a separate early burst from aviator-game affiliate networks — lower quality, lower DR. The pre-2025 baseline of 1–56 links/month reflects genuine organic acquisition.
On the German path, icehockeypage.net is the dominant source from Q1 2025 onward. The organic layer stays flat at 1–15 links/month. The red portion accelerates from 26 in March 2025 to 61 in February 2026, switching target pages on a deliberate schedule: live-betting through 2025, then a hard pivot to /sports/icehockey and /sports/formula1 in February 2026 to align with the hockey championship season and F1 season opener.
46% of all /de links point to /de/live-betting — almost entirely icehockeypage placements. The sudden appearance of /sports/icehockey (33 links) and /sports/formula1 (10 links) in February 2026 emerged within a single month.
On the full site, the Canadian path /ca/sports received 195 links — all from bettingsites.ie with the same affiliate tag, zero organic. The /sports/olympicgames cluster (34 links) also came from icehockeypage, timed to the 2025 Olympics.
On the German path, 86% of anchors contain the brand name plus a keyword: "1bet Livewetten" alone accounts for 143 of 314 links. Identical exact-match patterns at this concentration signal controlled placement.
The 31% empty/image share across the full site comes from affiliate listing pages (bettingsites.ie, casinoble, casinolandia) where the link is an image button with no alt text.
The dominant bracket is DR 30–39 (677 links, 37%) — occupied by bettingsites.ie (DR 31) and casinoble.ie (DR 36), both of whose DR is inflated by internal cross-linking. The DR 20–29 spike (302 links) is icehockeypage and its subdomain clones. Together: 53% of the entire link count.
61% of all linking domains have zero or near-zero organic traffic (under 1k/month). High DR combined with no traffic is the defining characteristic of a link network — the DR is structural (cross-linking), not earned from search visibility.
The top anchor "1bet Livewetten" (143 uses) accounts for nearly half of all /de anchor text. The next two — "internationalen Eishockey-Märkte von 1Bet" (33) and "1bet Sportwetten Seite" (32) — are the exact anchors used by icehockeypage across its subdomain clones. Each target page has been assigned its own repeating phrase, applied identically across all subdomains.
| Donor | Links to 1bet | DR | Real traffic | Type | Key observations |
|---|---|---|---|---|---|
| icehockeypage.net | 239 | 20–29 | ≈ 0 | Purchased expired domain + subdomain farm | Old German hockey site bought as expired domain. Content kept intact to preserve incoming links from hockey fan forums (aev-forum.de 522 links, indianer-forum.de 378). ~27 subdomain clones created. Zero outgoing links to any external domain other than 1bet — 3,580 outbound links all loop back to itself. 41% of its own incoming links already lost. |
| casinoble.ie | 74 | 36 | ~1,300/mo | ccTLD affiliate network | Presented as one Irish casino review site. In fact a network of 10+ country-code clones: .co.za (639 links to .ie), .ca (204), .cl (110), .com.br (107), .it (103), .dk (102), .ee/.pt/.cz/.sk (268 combined). 87% of inbound links come from within its own network. All 74 links to 1bet point to a single affiliate URL: /online-casino?btag=a_8732b_1471c_ |
| bettingsites.ie + h6u50utepztil1i.com |
336 + 113 = ~450 | 31 / 30 | ~850/mo | Affiliate catalogue + redirect chain | Real Irish bookmaker aggregator with genuine inbound links (sportsmole.co.uk DR 73, irishcentral.com DR 76). All links to 1bet use empty/image anchors and the same affiliate tag a_6587b_1524c_. Same tag on the redirect domain h6u50utepztil1i.com — one affiliate account, two domains, ~450 effective links. 48% churn rate. |
| Editorial / organic | ~250–300 | 40–75 | 50k–430k | Genuine editorial | laola1.at (DR 71, 301k), de.egamersworld.com (DR 71, 368k), digitalfernsehen.de (DR 68, 59k), it-boltwise.de (DR 62, 430k). BBC links (DR 93, 5 instances) are from old brand ambassador coverage of Hannah Cockroft — not editorial endorsement. ~15–20% of the active profile. |
Link churn: 641 of 1,833 links (35%) are already lost. By donor: bettingsites.ie 48%, icehockeypage 41%, casinoble 23%. High churn is characteristic of purchased placements and PBN rotation.
Geographic targeting: 64% root domain, 17% /de German, 14% /ca Canadian (100% affiliate), 3% /it Italian. The German section is the most actively managed. The Canadian section has no organic link building whatsoever.
Six-month execution plan without affiliate scope. Focus: outreach links for main domain, German blog in /blog, sports drop domain, and branded satellites network growth.
Main domain scales from 3 to 5 links/month, blog starts after launch from month 2, and total pace reaches 34 links across 6 months (26 main + 8 blog).
Monthly expense breakdown by category (no cumulative): main outreach, blog outreach, directories/boosting, satellites, texts and drop costs.
| Month | Main domain (outreach) | Blog /blog (outreach) | Sports drop | New satellites | GSA, USD/month |
|---|---|---|---|---|---|
| M1 | 3 links | Subfolder launch and prep | Search and buy (M1-M2) | 5 | 100 |
| M2 | 4 links | 1 link | Restore domain and start content | 5 | 200 |
| M3 | 4 links | 1 link | 1 link from drop + support | 5 | 300 |
| M4 | 5 links | 2 links | 1 link from drop + support | 5 | 400 |
| M5 | 5 links | 2 links | 1 link from drop + support | 5 | 500 |
| M6 | 5 links | 2 links | 1 link from drop + support | 5 | 600 |
| Total | 26 links | 8 links | 4 drop links | 30 | 2100 |
| Item | Budget / month | Budget / 6 months |
|---|---|---|
| Texts | 200 USD | 1200 USD |
| Infrastructure total | 200 USD/month | 1200 USD |
| Scenario | EUR | USD | Note |
|---|---|---|---|
| Base plan (fixed prices) | 17000 EUR | 5365 USD | Calculation uses fixed unit prices and fixed drop purchase at 25 USD |